Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the ...

Snapchat will soon place ads next to messages from friends, which is something it has been experimenting with for a while. The Chat tab will be home to ‘Sponsored Snaps.’ ...

Snap Inc. shares tumbled in premarket trading after the owner of the Snapchat photo-sharing app acknowledged a slowdown in ...

As Snapchat’s core functionality would still protect private messages from being used for advertising purposes. The decision to introduce ads in the chat section is likely a response to Snapchat ...

The study analyzed $3 billion in ad spend across 20,000 Snapchat advertisers. Return on ad spend (ROAS) increased by 7.5% on Snapchat, while most other platforms saw declines.

Snap, despite continuing to grow its overall Snapchat user base and more than doubling the number of active advertisers in the second quarter of 2024, hit a speed bump with the earnings report and ...

Snap missed Wall Street earnings estimates for the second quarter of 2025, even as the company's Snapchat user base continued ...

This represents a shift from 2020 when the Trump campaign spent $268,000 on Snapchat ads and began consistent advertising in late August of that year according to NBC News.