People just want an affordable car that's fun to drive. The Charger Daytona might be Dodge's newest model, but it also exemplifies a problem with the brand—it currently lacks affordable cars. The Hornet,

Dodge CEO Matt McAlear says "there’s a market for an entry-level halo" that's fun with no frills—almost like the original Viper.

Dodge might consider offering an affordable sports car, something that would not fight the Mustang, nor the Corvette, but the Mazda MX-5 Miata

The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.