Advertising techniques are the proven creative and psychological tools that make your ads grab attention, build trust and drive action, whether you’re running a $50 Facebook marketing campaign or a ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam’s Club, one of the world’s leading retailers and a digital innovation pioneer, announced Sam’s Club Member Access Platform (MAP) is launching display ads in the ...