Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

An effective design combined with targeting based on location and demographics can increase the effectiveness of a mobile display ad campaign. Limited clutter on a mobile screen creates a better ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Peer39 works across display, mobile, online video, and streaming TV. The company uses this information to help advertisers decide where to buy ads online, taking into account who to target and ...

Advertisers can target specific audiences based on factors ... product ads, shopping ads, display ads and video ads. These ads are targeted to specific audiences based on demographics, interests ...

A new study has revealed how alcohol and gambling companies target people with Facebook advertising for addictive products, with the research set to expand in coming years. The UQ-led study found ...

Walmart, Target, CVS, and more recently Lowe's and ... Macy's claims to offer 30 unique display ad placements across its desktop, mobile web, and mobile app. Offsite and onsite display and video ...