More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

IAB Australia’s Video Council has launched a video ad format matrix designed to help buyers and planners better understand which environments specific video assets can run.

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR ...

An online display ad needs to be visible on a webpage for 14 seconds ... the amount of time people spend looking at online advertisements varies significantly by format. For example, study ...

but Nordstrom has also rolled out a video display ad format to appeal to brand budgets aimed to increase brand awareness. "We're starting to see our brands come to us and say 'we want to make an ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...