More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

An online display ad needs to be visible on a webpage for 14 seconds ... To achieve two seconds of gaze time, an ad must be present on a page for 33 seconds, on average, the analysis found. Even when ...

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent. Such growth is not ...