Personal branding is currently in the spotlight for all the wrong reasons. Elon Musk’s Twitter takeover saw people who’d spent years crafting an online persona suddenly face up to the fact ...

This week’s topic is about another process companies use that you can apply to yourself and your career…branding. Developing a personal brand is similar to product branding. The overall goal ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

Personal branding is a lot more than updating your LinkedIn profile or posting tweets to Twitter. It involves a much deeper, more personal, almost existential activity. Over the decades ...

The days when branding was all about logos and catchy slogans are over. In the digital world, personal branding is how people connect, trust, and do business. A national study from Brand Builders ...

Now personal branding threatens to encroach on every moment of our lives: An article in Forbes magazine this month even coached readers on how to bolster their personal brands while they sleep.

Whether you have been actively working on your brand or simply find yourself interested in the idea of personal branding, 2020 should be the year you put your brand in focus. The employee ...

“The Internet has forced everyone in the world to become a marketer,” said Dan Schawbel, a personal-branding guru and the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success.

At this point, it’s established that personal branding is important for a number of reasons. It provides a clear focus for personal development while establishing yourself as a thought leader.

The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.