Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. 1. Sales Letter The letter is one of the simplest and most effective direct-mail tools ...

There are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of them easily adaptable to any number of ...

The old standard for lead-generation direct mail is the BRC ... a paper reply card or form in the envelope with their sales letter. First, prospects have varying preferences on how they choose ...

A heartfelt letter sharing the story of a family whose lives ... s firm before branching out to make his own mark in the world of sales. He transitioned from print to direct mail and data analytics, ...

In direct marketing, companies deliver their messaging and sales pitches by social media, email, mail, phone/SMS, and door-to-door visits. Although the number of communications sent can be massive ...

Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business outreach for decades, and some of the latest research—by my company ...