Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. 1. Sales Letter The letter is one of the simplest and most effective direct-mail tools ...

There are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of them easily adaptable to any number of ...

In part 3 we discussed how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity ... all using the same beginning letter. This is a good way to attract ...

A heartfelt letter sharing the story of a family whose lives ... s firm before branching out to make his own mark in the world of sales. He transitioned from print to direct mail and data analytics, ...

I love sales. One of the reasons I fell in love ... Likewise, with a seminar, you use marketing—typically via direct mail—to get a prospect to respond and register for the upcoming event.

In direct marketing, companies deliver their messaging and sales pitches by social media, email, mail, phone/SMS, and door-to-door visits. Although the number of communications sent can be massive ...

Or maybe you just want to put a personal touch on your communication with a handwritten letter to a loved one. After all, 70% of consumers say direct mail is more personal than interacting ...