A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Check out these creative folding techniques: Fold Factory’s Direct Mail Options. Many marketers overlook the power of innovative folds, so standing out can give you a competitive edge.

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix. It takes a fresh look at ...

The U.S. Postal Service (USPS) has a monopoly on direct mail, delivering 80+ billion pieces last year. Yet, marketing mail volume has declined steadily since 2007. It was time for USPS to advertise ...