Lends itself to automation: Businesses can use marketing software to automate many of the processes needed to send out email, text messaging, social media and direct mail campaigns, which saves ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

1. Creates sensory engagement. Unlike the fleeting nature of digital ads, direct mail commands attention through its very physical nature. When a piece of mail is being held, something amazing ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. The post New horizons for data-driven ...

How can businesses build lasting recognition in a crowded market? Recurring direct mail marketing is an effective tool to stay top-of-mind with customers. It creates consistent touchpoints and ...

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, by Robert Bly. NTC Business Books, Lincolnwood, IL. 1998. Topics such as boosting direct mail ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, […] ...

Mailchimp: Our pick for best overall email marketing software, Mailchimp ’s paid plans offer templates, testing, landing pages, forms and reports as well as access to creative design tools and ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...