Direct mail ... for marketing effectiveness to be monitored to ensure a strong return on investment. Advances in technology have made the development of lead lists and the tracking of customer ...

Senior marketers say audience targeting is both the top benefit of direct ... 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) channel are quality ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is ...

Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results. But what about ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...