Senior marketers say audience targeting is both the top benefit of direct ... 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) channel are quality ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...