Direct mail response rates have grown by more than 200% since 2003, according to the Association of National Advertisers. A study by PFL and Demand Metric found that eight in 10 marketers reported ...

Direct mail campaigns will be based on demographics, brick-and-mortar behavior and online browsing activities. Smart brands will bring these two worlds together, with physical pieces that offer ...

Marketers Have Increased Direct Mail Investments Earlier this year, my company partnered with a research firm to survey 350 B2B and B2C marketing strategy leaders across the United States to ...

Although email is essential to successful marketing strategies, there’s no question it’s one of the most heavily trafficked, oversaturated channels. Due to its predisposition for content overload, B2B ...

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

Direct mail remains a powerful tool for real estate professionals looking to reach potential buyers and sellers effectively.

Make your marketing explode in 2024: Five reasons direct mail is a mustIn an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Dive Summary: Combine direct mail and email lists in an effort to merge the two marketing campaigns to save time and create a consistent messaging experience for your audience. Look into an email ...

Davy Verstaen, Appstore Manager at Enfocus, added, “We are excited to provide our users with a fully automated solution for direct mail production powered by AccuZIP DQ.

Additionally, according to JetMail’s 2021 direct mail sector analysis, some direct mail campaigns involving 2,500 mailers resulted in a 30% response rate.

Green: As you point out, a ton of money is spent every election cycle on television ads, directing-mail campaigns, canvassing operations, etc., which are all designed to persuade voters.