Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business outreach for decades, and some of the latest research—by my company ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: direct mail. While digital marketing offers undeniable advantages ...

I could end up a millionaire. I get a ton of junk mail! So what is the catch? The SBKC or Small Business Knowledge Center is a group of panelists that study direct mail and direct mail marketing ...

And for all the new tools and platforms marketers have adopted in the digital age, one channel consistently earns that trust more than any other: direct mail. Despite years of predictions about ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

RSVP Direct Mail Advertising, the leading luxury direct mail company, has announced the launch of its nationwide contest, “RSVP Restaurant Rescue.” As local restaurants face financial challenges due ...