Let's discuss ways to create stand-out direct mail marketing and get your product or service noticed. By utilizing specific human behaviors, you can gain a competitive advantage and increase sales.

The visual nature of direct mail’s first impression is very similar to shelf products. They used eye tracking in order to see what caught people’s attention the most.

Marketers Have Increased Direct Mail Investments Earlier this year, my company partnered with a research firm to survey 350 B2B and B2C marketing strategy leaders across the United States to ...

These are prime candidates for print-to-click campaigns. Analyze past response channels. Review which donors have responded to direct mail in the past, even if the gift was completed online.

The good news in direct mail is that this is typically low (a 0.5% response could have you hit break-even, so a 1% response could have you doubling your money).

The direct-mail appeal paints a grim picture: "Long hours of study . . . lost sleep . . . high-level stress. Final exams are a difficult time for any student, but you can make it easier for yours ...

The report found that 53% of Millennials prefer to respond to a direct mail appeal by donating online, creating a cross-channel donor journey that blends print and digital.

Millennials are not just reading direct mail, they're acting on it. In fact, they're the generation most likely to respond to a charitable appeal received by mail.