Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

The study found 74% of marketers believe direct mail delivers the best ROI, response rate, and conversion rate when compared to other channels, including email.

Direct Mail: Another Tool In Your Marketing Toolbox Smaller companies, or those trying to reach a very specific customer base, may find email is not as cost-effective as other marketing strategies ...

A direct email to SpaceNews’s full subscriber list or a targeted newsletter segment gives you immediate access to a high-value audience, delivering your message directly to decision-makers and ...