And when Kurkdjian joined the house as perfume creation director at Parfums Christian Dior, creating a fifth Sauvage flanker was his first men’s project. The result is Eau Forte. It’s priced ...

On Friday, news arrived that Dior has signed a three-year, $20 million deal with Johnny Depp, so that he can “act” in more ads for its perfumes. (He’s been repping Dior Sauvage since 2015.) ...

Mr. Depp has been the face of Dior’s Sauvage cologne since 2015; during the multi-week trial, photos and videos of Mr. Depp were visible on Dior’s website and social media accounts.

“Sometimes, smelling is worth 1,000 words,” Kurkdjian says, dolling out paper perfume testing strips spritzed with all five of the Dior Sauvage collection scents. Ranging in softness from ...

Dior Sauvage is, hands down, one of the most popular and bestselling men's fragrances of our time. It tops bestsellers lists year after year, and it has probably become one of the most iconic ...

Blended by Dior’s current perfume creative director Francis Kurkdjian, it's a unique reinterpretation of the original Sauvage which brings a sensation of unprecedented freshness by ‘saturating ...

Because they all gaze upon a super hydrated version of Dior's lionised Sauvage fragrance, and a scent that, according to Kurkdjian, packs “a soaring freshness.” Since 2015, there's been ...