The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

In-theater advertising company National CineMedia Inc. is well-positioned to reap the benefits of cinema’s unique proposition ...

In this article NTT DATA examines how new consumer behaviours, digital platforms, and technologies transform the Broadcasting ...

With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to ...

In today’s digital world, staying ahead of advertising trends is not just an option; it’s a necessity for your business’s ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

Max is yet to confirm its pricing, but Nine has confirmed today it will be the exclusive sales partner for an ad-supported Basic With Ads tier.

Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...

Sponsored TV is a self-service ad solution for brands of all sizes that sell on Amazon.in, enabling brands to run streaming ...

A self-identified nursing home employee and lifelong Republican who voted for President Donald Trump is urging House GOP lawmakers to avoid making cuts to Medicaid, as he stars in a new seven-figure ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

Local governments around Japan are using digital signboards, long an instrument for corporate advertising, to convey crucial ...