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Digital advertising helps cast a wider geographic net toward a specific kind of customer, whereas traditional print advertising is often more effective at driving business at a local level.
Print customers indicated that they are willing to pay a premium of 24% to 89% over CMYK only for digital print enhancements. They also said that these special effects could apply to a significant ...
Update at 8:10 p.m. ET. Digital, Mobile, Social: "We're digital, we're mobile, and we're social," Cauz said in a statement just put out by Encyclopaedia Britannica.
Encyclopedia Britannica ends print, goes digital By Christine Kearney March 14, 20122:40 AM PDTUpdated March 14, 2012 ...
Calvin Park, a biotechnology major, reads digital and print comics but prefers print as it is a copy you can hold. “Anyone can have access to digital but it’s different when you can say I actually ...
In 2014, digital made up more than 50 percent of the company’s billings (similar to gross sales) in K-12—the first year digital outpaced print, and up from 38 percent the year before.
Digital comics sales totaled $70 million in 2012 and jumped to $100 million in 2014, but fell to $90 million last year. During the same period, print sales increased from $805 million 2012 to $1 ...
Print subscribers, either seven-day-a-week or even two-day, get full digital access for free. But Sunday-only print subscribers must pay a premium if they want that. About 20,000 of 94,000 do.
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