Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the ...

Check out the below infographic and consider how the social media funnel aligns with your strategic approach.

(Also see the infographic at the end of this article ... Susan Marshall is senior director of social media products at ExactTarget, a global provider of cross-channel digital marketing ...