Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

Digital marketing can help businesses increase their online visibility, build brand awareness, and reach a larger audience than traditional marketing channels like print, TV, or radio might be ...

Marketing mix modeling is making a comeback. Fundamental changes to the digital ads ecosystem — such as Apple’s new limits on what advertisers are able to track — mean that deterministic ...

Who Should Try Digital Marketing? The short answer to this is: everyone. Many digital marketing tactics are low-cost and free, so there’s very little downside. Plus, they’re easy to measure.

To stay ahead in the dynamic and ever-evolving digital marketing world, it's crucial for marketers to embrace these trends and make use of emerging technologies.