Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

The next step in customizing this content strategy template is defining explicit ... Some of the most common KPIs used in content marketing include: Digital will most likely be a key part of ...

Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian ...

Search Engine Land » SEO » How to use GA4 to optimize your digital marketing strategy Share Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing ...

A digital marketing strategy usually encompasses multiple channels, like a website, social media, email, digital advertising, and online search. Digital marketing can help businesses increase ...

Build a game-changing digital strategy for success today and tomorrow. Your customers are online. They spend more than 45% of the day using digital platforms—channels that give you access to new and ...