While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” ...

As CEO of a digital marketing agency, I love watching the plan get created, executed and measured. We find that the best way to build a good online marketing strategy is to break it up into four ...

7. You obtain ROI. Being able to measure every marketing action ensures a cost-effective strategy. This way, you can create the capabilities to support digital marketing operations.

Digital marketing has made the brands to deal with the competition, economic challenges, changing preferences, attention spans with excellence. You can engage with the targeted audience correctly ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

With almost every industry now utilizing various digital platforms for marketing and communication, having a strategic plan for your business's online efforts is a must. While many companies ...

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.