In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

In partnership with Inmar Intelligence, Ahold Delhaize will now help CPG brands capture customers’ attention at the shelf, complementing the partners’ previous work on personalizing the omnichannel ...

About 14% of digital advertising remains in local markets, spent with local-based media companies that offer local businesses a variety of marketing ... Bing to targeted banners via social media ...