The urgency of the pandemic and its side effects accelerated innovation in the way consumer-facing brands and retailers use the digital landscape ... Email marketing has become an inescapable ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing ... increase sales, the ad can be served only to potential paying customers—i.e., people who have shown an ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Fashion giant H&M is embracing AI’s ability to create digital ... will be used in real ad campaigns this year, in typical settings like social media, or poster marketing efforts.

executive VP of digital operations for Disney Advertising, during a session at Variety’s Entertainment Marketing Summit. “In any given month, we see 50,000 pieces of ad creative come in.” ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...