“Integrating Print and Digital Marketing” isn't a new topic ... an instant bridge between the physical and digital worlds. Now, a QR code on a poster, a magazine ad, a direct mailer, or even a t-shirt ...

Retailers face ad fatigue as digital overload turns off consumers. To stay effective, brands need personalized, meaningful marketing over repetition.

Dive Brief: Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

Last year, fashion retailer Forever 21 used Monks.Flow, AI tech from its digital ad agency Monks, and Meta's AI-powered ad targeting platform Advantage+, to produce AI-generated ads targeted to ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San Francisco for more than a decade before coming down in 2011, and versions of ...