Digital marketing professionals ... according to HighSpeedInternet.com. Marketing professionals can now learn in practically real time exactly how many people saw an ad and how many clicked ...

Firms will likely resort to cost-cutting, and much of those cuts will affect marketing ... increase sales, the ad can be served only to potential paying customers—i.e., people who have shown an ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Fashion giant H&M is embracing AI’s ability to create digital ... will be used in real ad campaigns this year, in typical settings like social media, or poster marketing efforts.

surpassing $50 million in annual ad spend. This accomplishment underscores the company's growing influence in digital marketing and its success in managing large-scale campaigns that deliver ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...