Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

In the pre-digital age, reaching primary grocery shoppers often involved running ads in popular magazines like Homemakers, Readers’ Digest, Canadian Living, and Chatelaine. Because these magazines ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

Large tech platforms are meant to assess potential harms to user under EU's Digital Services Act, but a coalition finds first ...