The beauty of having this behavioral framework allows advertisers to map out and identify where contextual and/or additive advertising will have the most impact. Create — these are digital universes ...

These same core principles can be applied toward your AI approach. A lesson from “automation 1.0” Having started my digital advertising career almost 20 years ago, I come from the first wave of ...

ASK BOSCO®, the AI-powered marketing analytics platform by Leeds-based Modo25, secures £4.1M investment from Gresham House ...

5. Bad Or Tone-Deaf Messaging The biggest challenge in digital advertising is bad or tone-deaf messaging. Brands and their agencies must learn how to speak with an audience without using ad-speak ...

6. Online Advertising Hard-won, long-lasting organic search results are valuable but most digital marketing strategies have an element of paid promotion, too.

This is the first Map of its kind produced by an industry association which demonstrates the digital advertising capabilities of retailers across Europe spanning grocery, beauty, fashion, marketplace ...

Firefly’s Street.IQ was the first digital OOH platform to use live data to optimize advertising campaigns weekly. By continually monitoring performance, the team can make smart suggestions for ...

The total addressable market size for digital advertising is approximately $700 billion, and we expect this to grow to $1.5 trillion by 2034.