The Hallam Internet Digital Marketing Map has made visualising the formula for good practice digital marketing simpler by condensing it into an infographic that celebrates London Underground’s ...

While the digital transformation may be a savior for marketing and advertising efforts online and on social media in 2021, the decline of more traditional forms of advertising may only quicken ...

Enter Jeremiah Owyang, founder of research and advisory firm Kaleido Insights. I invited Jeremiah back to Marketing Smarts to talk about his map of "The Six Digital Eras," from the early days of the ...

Digital Marketing is expected to rise by 17% percent in the US, with the ad spend of up to $334 billion. In China, this percentage is even higher, with the expected growth being 22%.

The marketing world continues to change and evolve. In my experience, digital marketing has better tracking KPI mechanisms and, therefore, can be more valuable.

The beauty of having this behavioral framework allows advertisers to map out and identify where contextual and/or additive advertising will have the most impact. Create — these are digital universes ...

The following is a guest piece written by Bradley Keefer, chief revenue officer at Keen Decision Systems. Opinion’s are the author’s own. The Justice Department’s push to force Google to sell Chrome ...

Firefly’s Street.IQ was the first digital OOH platform to use live data to optimize advertising campaigns weekly. By continually monitoring performance, the team can make smart suggestions for ...

Unlock the secrets to launching successful digital ad campaigns with our beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and budget distribution.

Display advertising totaled $63.5 billion in 2022 (+12%) while digital video revenue totaled $47.1 billion (+19%) and digital audio revenue hit $5.9 billion (+21%), per PwC’s report for IAB.