The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

A famous 1995 ad depicted female office workers all running ... built a brand as the "Diet Coke girl" and posts homemade ...

“The girls that girl-watchers watch drink Diet Pepsi,” the ads claimed ... with the introduction of the first notorious “Diet Coke break” ad. “[They] were kind of risqué for the category,” notes ...

In this op-ed, Ashliene McMenamy explores how the social media resurgence of Diet Coke is inherently tied to diet culture and "thinspiration." Diet Coke’s viral presence comes at the same time ...

People are fiercely divided about whether zero-calorie sodas are delicious or disgusting, but most people don’t even know how a diet drink gets categorized as zero calories. Soda usually gets ...

Do you remember your first Diet ... Coke, although it still exists. It’s just different now. Today’s teen girls receive plenty of negative messaging about their bodies via "skinny girl ...

Raquel Benitah drove to her favorite McDonald's to pick up a Diet Coke when she met Markelya Skelly Raquel Benitah Raquel Benitah drove to her favorite McDonald's to pick up a Diet Coke with the ...

By Annemarie Conte The latest battle in the soda wars isn’t Coke versus Pepsi. It’s Diet Coke versus Diet Coke ... with a knack for injecting cool-girl energy into top-dollar pieces, has ...

Bennett/Lynne Sladky/AP A famous 1995 ad depicted female office ... told Newsweek. Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend ...