When it launched in the early 1980s, Diet Coke’s ‘just for the taste of it’ jingle aimed ... s playground ride to whipping off a bra in the back of a car. The ad is laden with retro visuals and ...

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The first Diet Coke hunk ad conjures up a powerful sense of mid-Nineties nostalgia: it's right up there with PJ and Duncan, Seattle being the centre of the universe and double light-wash denim.

The beverage giant has marketed Diet Coke mainly to women since it was first released in 1982. A famous 1995 ad depicted ...

Diet Coke is placing loyal fans at the forefront of its new ‘Love What You Love, By You’ campaign. Launching today, the multi-channel campaign is part of the FMCG giant’s 2022 ‘Love What You Love’ ...