Destination NSW is the lead agency, champion, and voice for the visitor economy within the New South Wales (NSW) Government. Jones has been Acting CEO of Destination NSW since January 2025.

Destination NSW CEO Karen Jones said: “The next decade of growth for NSW’s visitor economy will be fuelled by innovation – and data is at the heart of that. “This partnership with CommBank ...

Destination NSW is partnering with CommBank iQ to unlock transactional data from millions of consumer purchases across the state, a move it says will help future-proof the visitor economy.

Destination NSW CEO Steve Cox said: “The NSW Government’s Visitor Economy Strategy 2030 envisions our state as the leading visitor economy in the Asia-Pacific, targeting $65 billion in visitor ...