If you're running a restaurant, business success may be in the dictionary. "Succulent," "legendary," "hearty-wholesome" and other words that evoke favorable associations with food will boost ...

Restaurants are masters at using menu psychology to subtly influence diners' choices and enhance their dining experience. From the strategic placement of items to the use of descriptive language, ...

When you head to a restaurant, you might have your heart — or stomach — set on a particular dish. Or, you might be a little more open to suggestion. That's the opportunity menu engineers and ...

This isn't necessarily because your restaurateur is a lover of words, but rather because studies have shown that overly descriptive menu items just sell better than ones that are not. For this reason, ...

Chicken liver is what the restaurateur Danny Meyer calls a torpedo. Left to its own devices, it may be unappetizing and unpopular, but when paired with what he calls an enhancer — applewood smoked ...

Fanciful menu entries can increase the sales of a particular dish by up to 28 per cent Credit: Photo: Alamy Excessively elaborate menu descriptions which promise diners food “nestling on a bed of the ...

A restaurant menu is no big deal, right? It’s just a list of the food items that a restaurant offers its customers. Sure it is. Plus a whole lot more. Before menus ever make it to the printer, ...

Some carnivores argue that fish don’t feel pain. I don’t presume to know what fish feel — but I will protest the painfully overdone descriptions that distinguish the menu over at TGI-Friday’s. The ...

Consumer psychology has become the basis for marketing tools at many businesses, and restaurants are no exception. Psychological manipulations through colors or music can influence a person making a ...

Eating out is so common we don't really think about the work that goes into creating a fine dining experience. Yet behind the scenes, menu engineers and consultants put careful thought into the way ...