Defining Demographics in Marketing Demographics are the characteristics of people that help us understand our audience better. They include things like age, gender, income, and education.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

LOOK through a Filipino household today and this is what is seen: titas sharing Bible verses and 'budol' finds in family group chats, millennials toggling between Instagram Reels and Spotify playlists ...

Back in December 2023, Auto Trader UK made headlines for acting on a truth that had long simmered beneath the surface of the automotive industry: mainstream marketing doesn’t speak to everyone.

On the heels of a record visitation year in 2024, Happy Valley is witnessing shifts in visitor demographics while continuing to cement its status as a popular outdoor recreation and sporting event ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

Five Strategic Shifts In Influencer Marketing When our company was founded in 2014, the landscape was different—social media was still finding its place in brand strategies, and influencer ...