Defining Demographics in Marketing Demographics are the characteristics of people that help us understand our audience better. They include things like age, gender, income, and education.

Influencer-led online sales grew by 18 per cent in the first half of 2025 compared to the same period last year.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Back in December 2023, Auto Trader UK made headlines for acting on a truth that had long simmered beneath the surface of the automotive industry: mainstream marketing doesn’t speak to everyone.

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

The term “lifestyle” is a useful prompt if you’re looking to fire up your imagination and generate mental images of people.

On the heels of a record visitation year in 2024, Happy Valley is witnessing shifts in visitor demographics while continuing to cement its status as a popular outdoor recreation and sporting event ...