The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once ...

B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. The ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when ...

For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At least, it can be. Getting it right, and activating the demand-gen ...

Search Engine Land » PPC » Google Ads rolls out channel control for Demand Gen campaigns Chat with SearchBot Please note that your conversations will be recorded. Google Ads has begun rolling ...

Looking ahead, management is focused on initiatives to further expand the patient funnel and drive adherence, particularly through targeted demand generation programs and digital health investments.