State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. The post Demand gen leaders say they struggle with the same stubborn challenges ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with ...

Demand gen only lacks the credibility of third-party ... The next step is promoting unique company content—case studies and research, for example—across those profiles as part of a multi ...

First off, Google’s rolling out product feeds for Demand Gen ads, which will enable ad viewers to scroll through full product details directly from your ads. As you can see in this example ...

Google has announced new updates to its Demand Gen advertising platform to help businesses create more engaging visual content and better measure its performance against social media campaigns.

Google today announced upcoming updates to its Demand Gen advertising platform, including new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video ...

Google recently announced the general availability of Meridian, providing a holistic view of marketing effectiveness across channels to optimise budgets and enhancements in Demand Gen Campaigns ...