Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market trends.

Delta Air Lines has started using artificial intelligence to set ticket prices on domestic flights across the United States. The new system was introduced in early 2025 as part of a limited rollout. It aims to adjust fares in real time based on booking trends,

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather than a standard fare for all passengers.