Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Key Takeaways Delta Air Lines will offer a rebranded group of ticket tiers this fall, along with new "classic" and "extra" versions of its tickets.The new tiers will be: Delta Main, Delta Comfort ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

And in 1929, Delta Air Lines' founder C.E. Woolman expanded the company from pest control to people. Its first passenger flight was from Dallas, Texas, to Jackson, Mississippi, with two stops in ...

Delta Air Lines on Thursday announced plans to shift its fare structure, with new branding for its various tiers of ticket packages launching Thursday, for flights scheduled for Oct. 1 or later.