Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.) ...

Dell Computer Corporation became a major player in the fiercely competitive ... This marketing strategy, which eliminated the need for retailers and dealers, allowed Dell to offer products at lower ...

Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach.

Founded by Michael Dell in his dorm room at University of Texas at Austin in 1984, the pioneering personal computer company ... compensation for some links to products and services on this website.

(Bloomberg) — Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand. Decades-old product na ...