This article will help you define your purpose for being in business, your guiding inspiration and your direction. What You Need to Know Why am I in business and what do I want out of it?

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can ...

But the two are distinct. Purpose often changes over time as the business grows or the culture shifts, while vision can hold steady in the long term. To define your corporate purpose, start with the ...

In fact, she told us, "to be successful today, you must identify your company's purpose and execute like crazy." And executing like crazy, the brand is. As a result of all employees rallying ...

has a myriad of valid answers, some more involved and layered than others.Shifting your response to be about the "why" recontextualizes the action and speaks to the purpose of the work rather than ...

So, gather your business stakeholders and collaboratively define the Lead With We purpose of your company using these three categories of questions, straight from the book: What specific needs ...

2. Brand and marketing: Defining your personal brand. To develop a purpose-driven brand, you need to define your personal brand. This requires deeply exploring your values, strengths and unique ...

Define your values, follow your passion, and find your purpose. But we all know following this advice isn’t as easy as it sounds. Explore HBR HBR Store About HBR Manage My Account Follow HBR ...

While brands often start with their mission, it’s easier to define your mission when your purpose and vision are clear. That’s because mission is “how” you’ll advance your purpose and achieve your ...