Craft a strategy statement. Develop a single, 30-word sentence that summarizes your mission and priorities. Share it relentlessly until it becomes second nature to your team.

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Unfortunately, there is a lot of confusion surrounding how to define and use those terms. For instance, you might see a plan stating that the team's strategy is to "increase sales 10%," but that is ...

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd.

Grove went on the IL in mid-June with a right lat injury. The 27-year-old had a 5.06 ERA in 28 outings for the Dodgers this season. He struggled in the three outings before his injury, allowing ...

How numerous strategists and institutions define strategy ; A strategic question set ; I'll end with some foundational questions that all companies should ask themselves, and a synopsis of this ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...

The best metrics to define your SEO strategy. There are various SEO key performance indicators you can keep track of to get an idea of how well your site is performing. SHARE.

Omnia Strategy Group is a visionary guide for B2B tech startups poised to become market leaders. Our mission is to unlock potential, fuel growth, and drive companies out of stealth mode and into ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks ...