Dive Brief: David’s Bridal is partnering with tuxedo and suit rental company Generation Tux to open shop-in-shops starting with 10 locations, the bridal retailer announced Friday.

The opening of this new concept comes amid troubles in recent years for the retailer. In April 2023, David's Bridal filed for bankruptcy and laid off more than 9,200 employees.

Dive Brief: David’s Bridal debuted a high-touch, tech-powered “store of the future” concept, dubbed Diamonds & Pearls, on May 15 in Delray Beach, Florida.

The first Diamonds & Pearls store opened Thursday in Delray Beach, Florida. David's operates 193 stores across the U.S., selling gowns that range in cost from $500 to $3,000.

David's Bridal, the largest bridal retailer in the US, is opening a new higher-end boutique catered to Gen Z brides looking for a more luxurious, personalized, and curated experience. The first ...

“I went to David’s bridal and have loved every bit of it. I was able to look at the dresses I wanted, was not pushed, and found a dress on sale (1000 off the original price),” a third adds.

Leveraging Shopify's platform, David's will: Enable "endless aisle" shopping by letting customers browse its full product catalog on interactive digital touchscreens in-store, purchase at the POS ...

David's Bridal has teamed up with DoorDash to allow last-minute brides the ability to order a gown right to their door Becca Longmire is a digital news writer-reporter at PEOPLE. She has been ...

David’s Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse nearly two years after emerging from its second bankruptcy.

David’s Bridal, the country’s largest wedding-dress retailer, believes it has a solution for getting its business back on track two years after declaring bankruptcy: $10,000 dresses.