Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that ...

Today’s consumers are not passive recipients of marketing messages. They actively shape their own experiences. To lead in this environment, brands must adopt data-driven, privacy-first agile ...

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. Although we know the ...

Taking a data-driven approach has an important role in influencer marketing because it lets brands look past plain numbers like follower counts and vanity metrics (likes and comments) to get a ...

Success in marketing is not about volume ... the audience exists, and data-driven strategies are built on a solid foundation (full disclosure: AtData offers this solution). In addition to ...

Luca and Edmondson are coauthors of the HBR article “Where Data-Driven Decision-Making Can ... You develop and sell that new product with a big marketing push behind it and it flops.

and more Explore the 5Ps of marketing and how you can apply them in a practical way to your email, content, and social media Especially on teams with limited resources, making data-driven decisions ...

When Aflac began its journey toward becoming a data-driven company, there were different business operations across Aflac’s various books of business ... under the marketing officer, he says.