The Rise Of Data-Driven Marketing In today's competitive landscape, data-driven decision-making is a must for successful marketing strategies. Over the years, it has revolutionized the industry.

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and ...

This data-driven approach has completely redefined marketing. Think of it this way: running campaigns without data is like driving blindfolded. Sure, you might accidentally find the right audience, ...

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was ...

The mandate includes scaling McGraw Hill’s digital outreach, driving lead generation, and improving learner engagement ...

A data-driven marketing strategy is a method of using B2B marketing data to improve marketing efforts and guide decision-making. It involves collecting and analyzing data to recognize customer ...

“We’ve got 101 years of data on how long these things take.” And when Griffin says 101 years, that’s not an exaggeration. State Farm was founded in 1922. “Insurance companies have a lot of data,” ...

Data-driven marketing opportunity areas to drive business performance. Discover what you need to make your marketing more data driven. “Client-centricity is the most important factor in a successful ...