Today’s consumers are not passive recipients of marketing messages. They actively shape their own experiences. To lead in this environment, brands must adopt data-driven, privacy-first agile ...

Omnicom has a large data set of over 14 petabytes, which is difficult to derive insights from. Omnicom is leveraging AI to enable data-driven marketing ... with Getty Images, to incorporate ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

A data-driven marketing ... such as headlines, images, and CTAs—helps in determining what resonates best with the audience. 4. Predictive analytics for proactive marketing Predictive analytics ...

Getty Images ... marketing methods. It’s important to track, measure, and analyze key metrics to assess the effectiveness of digital marketing campaigns and make data-driven decisions.

By applying AI, you can streamline tasks, gain valuable insights, and make data-driven decisions ... In AI marketing, computer vision analyzes visual data such as images and videos to extract ...

Taking a data-driven approach has an important role in influencer marketing because it lets brands look past plain numbers like follower counts and vanity metrics (likes and comments) to get a ...

In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of ... Meanwhile in the background machine ...

Success in marketing is not about volume ... the audience exists, and data-driven strategies are built on a solid foundation (full disclosure: AtData offers this solution). In addition to ...

If your marketing strategy isn’t data-driven, you’re not alone ... The key lies not in firing everyone without a data science background but in making data more accessible across skill sets. Here are ...