“We have more than 300 pre-built integrations and can centralize all your data, normalize it, organize it and make it available for marketing, analysis or later use,” explained Matt Preyss ...

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

This data-driven approach has completely redefined marketing. Think of it this way: running campaigns without data is like driving blindfolded. Sure, you might accidentally find the right audience, ...

Omnicom has a large data set of over 14 petabytes, which is difficult to derive insights from. Omnicom is leveraging AI to enable data-driven marketing campaigns and speed up workflows.

A good strategy can help a company attract new customers, communicate with them, and collect important dataFact checked by Vikki VelasquezReviewed by Katie MillerFact checked by Vikki ...

In AI marketing, computer vision analyzes visual data such as images and videos to extract valuable insights. For example, it can identify patterns in customer behavior from video data, or analyze ...

BUILDING INVESTOR CONFIDENCE THROUGH DATA-DRIVEN MARKETING. Investors in the mining industry rely heavily on data themselves—commodity prices, market trends, ...

Understanding the role of data in marketing and SEO decisions is paramount. Analytics tools can offer valuable insights for tracking and measuring success. For example, A/B testing optimizes ...

Email is not just a communication tool—it is the anchor of the digital identity and critical to building lasting relationships with consumers.

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

“We’ve got 101 years of data on how long these things take.” And when Griffin says 101 years, that’s not an exaggeration. State Farm was founded in 1922. “Insurance companies have a lot of data,” ...