“We have more than 300 pre-built integrations and can centralize all your data, normalize it, organize it and make it available for marketing, analysis or later use,” explained Matt Preyss ...

According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in ...

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

I've personally been using data-driven marketing techniques since 2002, ... My background ranges from founding eBay’s telemarketing platform to localizing marketing programs internationally.

Here are three data-driven marketing activation ideas that will help you connect more meaningfully with customers, get lift, and build staying power. 1. The World: Get Back Out There. Summer is ...

Marketing has always enjoyed some form of measurement. Still, the migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed ...

Blockchain can make data-driven marketing more transparent by validating and analyzing every consumer’s journey through verified ad delivery, confirming that a real person saw the ad as per the ...

Today, Data Axle, a leader in data-driven marketing and business intelligence solutions, announced the expansion of its enterprise solutions team. Since its start in 1972, Data Axle has prided ...

In today’s digital age, where vast amounts of data are generated every second, harnessing the power of data has become essential for businesses to thrive. Data-driven marketing has emerged as a ...

Publicis acquires Lotame to fortify data-driven marketing position. ... · Marketing Dive · luza studios via Getty Images. Peter Adams . Thu, Mar 6, 2025, 2:48 AM 3 min read. In This Article: ...

Data-driven Influencer Marketing: Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights rather than follower counts. Brands ...