If you want to attract pollinators but struggle with plants dying in the heat, this purple perennial is the perfect solution.

Like lavender, heliotrope blooms in bright purple flowers sure to attract various species of butterflies. A butterfly can see color and knows the most vibrant blooms provide the sweetest nectar.

Butterflies go crazy for it; imagine monarchs and clouded sulphurs busying around on the blossoms. And bees, too. Red-purple bloom seen from road loved by butterflies, bees ...