With pay-per-view buys significantly down ... thing for Dana White According to certain reports by Bloomberg, UFC CEO Dana White is looking for an extravagant $1 billion-a-year deal from his ...

Dana White makes promise ... also been emerging that the UFC is looking to change the way it sells PPVs, looking at ...

How old is Conor McGregor? The former UFC two-division titleholder looks 10 years older than promotion CEO Dana White, ...

On Tuesday, White’s dream was realized as Noche UFC won two awards at the Sports Emmys. The UFC boss and his team were recognized for ‘Outstanding Graphic Design – Specialty’ and ‘Outstanding Studio ...

Dana White, the outspoken UFC president, now faces mounting pressure ... particularly those with contracts that include PPV points. With reduced buys, fighters receive less additional income ...

Then came Dana White, a fiery ... In the early 2000s, the UFC wasn’t precisely a pay-per-view juggernaut. Some events barely scraped together 50,000 buys. That changed when White leaned into ...

The fight, will be promoted by Dana White and the TKO company, Turki Al-Sheikh announced last Saturday after Canelo's debut in Saudi Arabia, where he defeated William Scull by decision.

At the UFC 315 pre-fight news conference Thursday, company CEO Dana White confirmed that Saturday's welterweight main event at Bell Center could impact Ilia Topuria's next fight. In an interview ...

Dana White was blown away as two UFC legends went to war in an iconic fight. Throughout his incredible career, the businessman has built the MMA promotion into something truly special. The sport ...