The deal, announced June 11 exactly a year before the 2026 FIFA World Cup kicks off, represents a key milestone for the Dallas host committee in its preparation for the world's most-watched ...

"Coca-Cola brings 50 years of World Cup experience to our market and has partnered with FIFA for a long time," said Monica Paul, executive director of the Dallas Sports Commission and president of ...

The Dallas host committee can sign up to 10 sponsors and needs them to help meet a nine-figure budget for the world's most-watched sporting event. Find out more about the first deal in this story.